Can we count your visit?

Our analytics service records the pages you view, so we can see which ones are useful. It saves a random ID in your browser, and we never use it for advertising. Read our privacy policy.

Universal design

Designing products and places so that as many people as possible can use them without adaptation.

Universal design is the idea, which came from architecture, that buildings, products, and services should be usable by as many people as possible without needing a special version or an adaptation. A level entrance that everyone uses, rather than stairs plus a ramp around the back, is the classic example. Lever door handles, automatic doors, and large-print signs are others.

On the web, universal design means one site that works for everyone, rather than a separate accessible version that is forgotten and falls out of date. It overlaps with inclusive design, which focuses on the process and the people at the edges, and with accessibility, which measures the result against a standard. The curb-cut effect is what universal design looks like when it succeeds.

Get help with every step.

We can work with organizations of every size and industry, from a startup serving its first customers to a bank. We find where you stand, help your team fix what matters, and keep checking as your product changes. That work is evidence of your effort, not a legal guarantee.