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Accessible name

The name a control is announced by, taken from its label, its text, or its alt text.

Every link, button, form field, and image has an accessible name: the text assistive technology uses to announce it and voice control uses to target it. For a link it is the link text, for a button the button’s text, for a form field its label, and for an image its alt text. An icon-only button with nothing but an SVG inside has no name, so a screen reader says only “button.”

WCAG’s “Name, Role, Value” criterion requires every control to expose one. The name needs to match the visible label so that a person saying “click Send” gets the Send button. Empty links and empty buttons were found on 46.3% and 30.6% of the top million home pages in 2026.

Source

Web Content Accessibility Guidelines (WCAG) 2.2

World Wide Web Consortium (W3C), 2024. Checked .

Form label
The visible text tied to a form field in the code, so assistive technology announces what the field is for.
Alt text
The written description of an image that a screen reader reads aloud and a search engine indexes.
Voice control
Operating a device by speaking commands, such as the name of a button to press.
ARIA
A set of HTML attributes that tell assistive technology what a custom control is, what it is called, and what state it is in.

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