Tazinique Echols v. Kindred Brands 1 Inc.

Summary

According to the complaint, Tazinique Echols, a visually impaired individual, is suing Kindred Brands 1 Inc. for failing to make its website, Lovekinship.com, accessible to blind users, violating the Americans with Disabilities Act (ADA). Echols alleges that the website contains significant barriers that prevent her and others from independently navigating and completing purchases. The complaint seeks a permanent injunction to require the defendant to make the website accessible and compensatory damages for the discrimination faced by Echols and other class members. The case highlights the need for compliance with established web accessibility standards.

About the defendant

Provides consumers access to an array of skincare and beauty products including cleansers, moisturizers, sunscreens, serums, acne treatments, face masks, and other self-care essentials.

What the complaint says

The problems the plaintiff describes with the website.

• Website is inaccessible to visually impaired individuals
• Access barriers prevent independent navigation and transactions
• Defendant failed to implement necessary accessibility features

Legal claims

The laws the plaintiff says the defendant broke, called causes of action.

• Violation of the Americans with Disabilities Act (ADA)

What the plaintiff asks for

What the plaintiff wants the court to order.

• Preliminary and permanent injunction to prohibit violations of the ADA
• Injunction requiring compliance with ADA
• Declaration of discrimination against visually impaired individuals
• Class action certification
• Pre- and post-judgment interest
• Award of costs and attorney fees

Proposed class

The group of people the plaintiff asks to represent, so the case can cover them too.

all legally blind individuals in the United States who have attempted to access the Website and as a result have been denied access to the enjoyment of goods and services offered by the Website, during the relevant statutory period.