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Lucas Rice v. Particle For Men LLC

Filed

Case details

Standards cited
WCAG 2.2

Summary

According to the complaint, Lucas Rice, a visually impaired individual, is suing Particle For Men LLC for failing to make its website, https://www.particleformen.com, accessible to blind users. Rice alleges that the website contains significant barriers that prevent him and others from independently navigating and completing purchases. The complaint cites violations of the Americans with Disabilities Act (ADA) and seeks a permanent injunction to require the defendant to make the website accessible, along with compensatory damages for affected individuals. Rice encountered multiple accessibility issues, including a lack of alternative text for images and a design that requires mouse use, which is not usable for blind individuals. He intends to return to the website once the barriers are removed.

About the defendant

Provides an array of men's grooming and personal care products, including face creams, cleansers, masks, sunscreen, shampoos, shaving gel, body wash, deodorant, and cologne.

What the complaint says

The problems the plaintiff describes with the website.

  • Website is inaccessible to visually impaired individuals
  • Failure to provide necessary accommodations for screen-reader users
  • Denial of equal access to goods and services offered on the Website

Legal claims

The laws the plaintiff says the defendant broke, called causes of action.

  • Violation of the Americans with Disabilities Act (ADA)
  • Declaratory Relief

What the plaintiff asks for

What the plaintiff wants the court to order.

  • Preliminary and permanent injunction to prohibit Defendant from violating the ADA
  • Injunction requiring Defendant to make the Website accessible to visually impaired individuals
  • Declaration that the Website discriminates against the visually impaired
  • Class action certification

Proposed class

The group of people the plaintiff asks to represent, so the case can cover them too.

All legally blind individuals in the United States who have attempted to access the Website and as a result have been denied access to the enjoyment of goods and services offered by the Website, during the relevant statutory period.