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Howard Wilson v. Prilla, Inc.

Filed

Case details

Standards cited
WCAG 2.1

Summary

According to the complaint, Howard Wilson, a visually impaired individual, is suing Prilla, Inc. for failing to make its website, www.prilla.com, accessible to blind users, violating the Americans with Disabilities Act (ADA). Wilson alleges that he encountered multiple barriers while attempting to access the website to purchase nicotine pouches, specifically the ZEO Flavor Free nicotine pouch. The complaint cites various access issues, including missing alt-text and broken links, which hinder the ability of visually impaired users to navigate the site. Wilson seeks a permanent injunction to require Prilla to make its website accessible and to implement policies ensuring ongoing compliance with accessibility standards.

About the defendant

Offers a variety of tobacco-free nicotine pouches for online purchase.

What the complaint says

The problems the plaintiff describes with the website.

  • Defendant’s website is not accessible to blind and visually impaired individuals.
  • Plaintiff encountered barriers that denied full access to the website.
  • Defendant failed to comply with WCAG 2.1 guidelines.

Legal claims

The laws the plaintiff says the defendant broke, called causes of action.

  • Violations of the ADA, 42 U.S.C. § 12182 et seq.
  • Declaratory Relief

What the plaintiff asks for

What the plaintiff wants the court to order.

  • A preliminary and permanent injunction to prohibit Defendant from violating the ADA.
  • An injunction requiring Defendant to make its website fully compliant with the ADA.
  • A declaration that Defendant discriminates against the blind.
  • Class certification under Fed. R. Civ. P. 23.
  • Payment of nominal damages.
  • Pre- and post-judgment interest.
  • An award of costs and expenses of this action.

Proposed class

The group of people the plaintiff asks to represent, so the case can cover them too.

All legally blind individuals in the United States who have attempted to access Defendant’s Website and as a result have been denied access to the equal enjoyment of goods and services, during the relevant statutory period.