Ashley Bahena v. Astral Brands, Inc., d/b/a PÜR Cosmetics

Summary

According to the complaint, Ashley Bahena, a visually impaired individual, is suing Astral Brands, Inc., which operates the website purcosmetics.com, for failing to make its website accessible under the Americans with Disabilities Act (ADA). Bahena alleges that the website contains significant access barriers that prevent blind and visually impaired users from independently navigating and completing transactions. The complaint cites various specific accessibility issues, including hidden elements and ambiguous link texts. Bahena seeks a permanent injunction to require the defendant to make the website accessible and compensatory damages for the discrimination faced. The case is filed as a class action on behalf of all legally blind individuals in the U.S. who have faced similar barriers.

About the defendant

Provides consumers access to an array of goods and services, including the ability to purchase a variety of mineral-based makeup products and skincare items.

What the complaint says

The problems the plaintiff describes with the website.

• Website is inaccessible to visually impaired individuals
• Access barriers prevent independent navigation and transactions
• Defendant failed to implement necessary accessibility features

Legal claims

The laws the plaintiff says the defendant broke, called causes of action.

• Violation of the Americans with Disabilities Act (ADA)

What the plaintiff asks for

What the plaintiff wants the court to order.

• Preliminary and permanent injunction to prohibit Defendant from violating the ADA
• Injunction requiring Defendant to make the Website compliant with the ADA
• Declaration that the Website discriminates against the visually impaired
• Class action certification
• Pre- and post-judgment interest
• Award of costs and expenses, including attorneys' fees

Proposed class

The group of people the plaintiff asks to represent, so the case can cover them too.

all legally blind individuals in the United States who have attempted to access the Website and as a result have been denied access to the enjoyment of goods and services offered by the Website, during the relevant statutory period.