POUR
The four WCAG principles, perceivable, operable, understandable, and robust, remembered by their first letters.
POUR is the memory aid for the four principles at the top of WCAG. The standard says these principles provide the foundation for web accessibility: perceivable, operable, understandable, and robust.
Perceivable: people can take content in with the senses they have, so images are described and video is captioned. Operable: people can work every control, whether by mouse, keyboard, switch, or voice. Understandable: the words, layout, and behavior make sense and stay consistent. Robust: the page works with current and future browsers and assistive technologies. Every success criterion sits under one of the four, and the EU’s Web Accessibility Directive and the UK regulations use the same four words to define their requirement.
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